Combining a semantic differential with fMRI to investigate brands as cultural symbols

Dress to impress: Brands as status symbols

We analyzed the market for indivisible, pure status goods. Firms produce and sell di¤erent brands of pure status goods to a population that is willing to signal individual abilities to potential matches in another population. Individual status is determined by the most expensive status good one has. There is a strati…ed equilibrium with a …nite number of brands. Under constant tax rates, a mono...

a frame semantic approach to the study of translating cultural scripts in salingers franny and zooey

the frame semantic theory is a nascent approach in the area of translation studies which goes beyond the linguistic barriers and helps us to incorporate cognitive and cultural factors to the study of translation. based on rojos analytical model (2002b), which centered in the frames or knowledge structures activated in the text, the present research explores the various translation problems that...

Combining DTI and fMRI to investigate language lateralisation

The Power of Symbols and Symbols as Power: Secularism and Religion as Guarantors of Cultural Convergence

This paper focuses on the conflicts that arise in relation to “the place” of religious symbols in the public sphere, and, specifically, in State schools. Such conflicts, I believe, do not only reflect most of the dilemmas that liberal democracies face in the attempt to reconcile constitutionalism and religion through adherence to secularism in the public place—they actually challenge the very l...

Favorite brands as cultural objects modulate reward circuit.

On the basis of the hypothesis that brands may function as reward stimuli, we investigated brain responses to favorite brands. Participants viewed brand logos while we measured cortical activity with functional magnetic resonance imaging. Results revealed activity in the striatum for favorite brands that positively correlated with sports and luxury characteristics, but negatively with attributi...